LTV Calculator

Calculate Customer Lifetime Value and LTV:CAC ratio for your business.

Average Purchase Value ($)

Purchase Frequency (per year)

Customer Lifespan (years)

Gross Margin (%) - optional

Customer Acquisition Cost ($) - optional

About LTV Calculator

Customer Lifetime Value (LTV or CLV) predicts the total revenue a customer will generate over their entire relationship with your business. LTV = Average Purchase Value x Purchase Frequency x Customer Lifespan. A healthy LTV:CAC ratio is typically 3:1 or higher, meaning each customer is worth at least 3 times what it costs to acquire them.