ROAS Calculator

Calculate your Return on Ad Spend and evaluate campaign profitability.

About ROAS Calculator

ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. ROAS = Revenue / Ad Spend. A ROAS of 4x means you earn $4 for every $1 spent. Generally, a ROAS of 4:1 or higher is considered good, though this varies by industry and business model. ROAS helps marketers evaluate and optimize ad campaign performance.